Meet the Founders!



Hi there! We are Mary Ann Smolinski and Alicia Wright, a mother-daughter duo and the founders of It’s So Cute Boutique & Décor. Thank you for stopping by!

The It’s So Cute story began at the start of the COVID-19 pandemic, when it seemed the world had stopped. We wanted something to keep our minds occupied and love of shopping alive, so we put our heads together and came up with a plan. It had always been our dream to open a store that sells all the things we love, from clothing and handbags to home décor and wall art, so we went for it. Five months later, here we are: opening our very own online boutique!

Want to get to know us? Here’s a little introduction:

Meet Mary Ann:

  • I’m a single mom of 3 children and me-maw to 3 grandchildren
  • I’ve worked in sales in the hair industry for 40 years
  • I’m the definition of a shopaholic! I love dressing up and hitting the town
  • Fashion and beauty products have always been part of my life, which is why I am so excited to share them with our customers!

Meet Alicia:

  • I’m a wife, mom of two daughters, and a pediatric nurse
  • Summer is my favorite time of year! I love boating and spending time in the sun.
  • I also love to spend time with my family and - of course – shop!

We want to build a lasting relationship with all of our customers. Please reach out to us at if you have ideas of more products you would love to see in the boutique. We want you to be just as satisfied as we are!

You won’t be able to stop saying “It’s so cute!”

  Mary Ann & Alicia